The year: 1984, a time when car travel for children meant a very limited choice of unsafe options. Options such as unrestrained carrycots for babies and chairs simply hung over the back seat for toddlers. However, 1984 was also the year that saw the introduction of Europe’s very first infant car seat. It was introduced by Maxi-Cosi and it was quite simply a revolution.
Brought to Europe by a small Dutch company
The concept of this infant car seat originated in the US, and was brought to Europe by a Dutch entrepreneur called Sjef van der Linden. Sjef ran a successful retail nursery store in Helmond, Holland where the Dutch head office of Maxi-Cosi is still located. The moment he saw the concept, he knew it was perfect, and the first Maxi-Cosi car seat was born.
Unique rearward-facing installation
The first Maxi-Cosi was developed for newborns to babies up to 9 months of age – and it was highly unusual for Europeans. Because the rearward-facing installation was unique. Nevertheless, public opinion – as well as safety regulations and traffic laws - were soon changed and the innovative Maxi-Cosi child car seat started its journey of redefining child mobility.
First steps outside the car
Maxi-Cosi continued to set the standard for in-car child travel solutions. It built on its experience and researched what children and parents needed to enjoy their time together worry-free. And soon it was time to use this expertise outside the car, and so the Maxi-Taxi was developed: the first stroller frame that enabled the Maxi-Cosi infant car seat to be used as a basic buggy. Basic and functional at first, the Maxi-Taxi soon evolved from a practical accessory to a complete buggy.
First ever 3-in-1 travel system
With the introduction of a matching pram body, Maxi-Cosi was first to launch the the 3-in-1 car seat travel system. A system that is still highly popular today.
Almost 1½ million per year
With an unparalleled production of 1.4 million car seats per year sold in over 70 countries, Maxi-Cosi has become an established household name worldwide. This is, in a nutshell, the story of Maxi-Cosi a Dutch brand that started small and took the world by storm. Dorel Australia has introduced Maxi-Cosi products to the Australian market in 2010.
Dorel Australia is part of Dorel Industries Inc. and is best-known to consumers through our key brands; Maxi-Cosi, Mother’s Choice, Bertini, Quinny and Safety 1st. From car seats to strollers, child safety gates to bouncers, monitors to child proofing products and more – Dorel Australia has been designing, manufacturing and distributing high quality nursery products to the Australian market for over 35 years.
Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle company. Dorel creates style and excitement in equal measure to safety, quality and value. The Company’s lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting products. Dorel’s powerfully branded products include Safety 1st, Quinny, Cosco, Maxi-Cosi and Bébé Confort in Juvenile, as well as Cannondale, Schwinn, GT, Mongoose, IronHorse and SUGOI in Recreational/Leisure. Dorel has annual sales of US$2.5 billion and employs 5,400 people in facilities located in twenty-four countries worldwide.