News

 

Creating a new style

Introducing the Graphic Crystal

 

New collection

Each year, our Maxi-Cosi stylists create a new collection of child car seats, strollers and accessories. A new collection that reflects the latest trends in colours and fabrics that helps keep our customers totally up-to-date. But how do you identify the most important trends? Our styling experts share their secrets on creating the perfect collection for you and your child.

Global inspiration

"To create a new Maxi-Cosi style – one that appeals to customers - we start by  immersing ourselves in all kinds of trends from different but related fields,” says Constance Gerris, Dorel European Styling Manager. “We survey and investigate trends in fashion, art, architecture, and more. Books, magazines, webinars and blogs are all source material. We also sharpen our understanding with analysis from fulltime trend forecasters and, of course, by understanding our own customers’ preferences by analysing our own sales patterns. We saturate ourselves with all this input, and then we choose the trend that applies most to our customers - a choice that is based on experience and intuition.

Maxi-Cosi Pearl Graphic Crystal

The WWW experience

That’s how the ‘Graphic Crystal’ collection started,” explains Mireille Kraneveld, Lead Stylist. “We knew that the World Wide Web plays a big part to young peoples’ lives, and has done so for many years. But recently the convergence between the physical world and the cyber universe has accelerated tremendously – thanks mainly to smart phones, tablets and Wi-Fi.Maxi-Cosi Pebble Graphic Crsytal

Nowadays, interacting with friends is instantaneous, at any time of the day or night, in any place. This notion of living in a digital web inspired us to create the Graphic Crystal collection, featuring a digitalized pattern. A design that suggests continuous connection and interaction from anywhere to anywhere else - just like the digital world."

Maxi-Cosi Mura 4 Plus Graphic Crystal

"That’s the creative side,” says Constance. “But we also carefully look at fabric quality issues. The fabric needs to be comfortable and safe as well as being able to stay in shape for a perfect fit. A car seat cover isn’t very good if it loses its shape after the fi rst wash. Also we try to constantly reduce the environmental impact that our fabric production has, you can read more about that in the ‘About Us’ section of our website."

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